Analisis Persepsi Followers Instagram Akun @marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar
Keywords:
Personal Branding, Mario Teguh, Kiswinar, Analysis, PerceptionAbstract
This research study is conducted with the objective to learn about the analysis of public’s perception from Mario Teguh’s personal branding that was taken from the Instagram followers of @marioteguh after the case of Kiswinar who claimed to be his biological son came to the public’s attention on 2016. The main theory used is Personal Branding Concept and the method that’s used is qualitative method. Data collective is through whatsapp interview. Based on this research study, Mario Teguh has two from three elements of personal branding which are clarity and specialization but failed to obtain the consistency element because of the difference between his personal branding and the reality after the case of Kiswinar.
References
Downloads
Published
Issue
Section
License
Copyright rules apply for the articles that are featured in COMMENTATE: Journal of Communication Management
- COMMENTATE: Journal of Communication Management holds the right to be the first to publish the article.
- Authors will still be the copyright holder for their articles published on COMMENTATE: Journal of Communication Management and can use it freely as long as it does not violate the rules.
- Papers featured on COMMENTATE: Journal of Communication Management are under the Creative Commons Attribution 4.0 International License. Further details can be access on Open Access Policy.
