Analisis Persepsi Followers Instagram Akun @marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar
Keywords:
Personal Branding, Mario Teguh, Kiswinar, Analysis, PerceptionAbstract
This research study is conducted with the objective to learn about the analysis of public’s perception from Mario Teguh’s personal branding that was taken from the Instagram followers of @marioteguh after the case of Kiswinar who claimed to be his biological son came to the public’s attention on 2016. The main theory used is Personal Branding Concept and the method that’s used is qualitative method. Data collective is through whatsapp interview. Based on this research study, Mario Teguh has two from three elements of personal branding which are clarity and specialization but failed to obtain the consistency element because of the difference between his personal branding and the reality after the case of Kiswinar.
References
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Ernungtyas, N. F. & Irwansyah, I. (2019). Reading Apps Reviews and Trying Apps in Predicting the Use of Communication Apps: An Experimental Study of the Relationship Among Behavior, Attitude and Intention to Use. Jurnal Sosioteknologi, 18(1), 1-11.
Fox, Nick. (2008). Post-positivism. https://www.researchgate.net/publication/261287946_Post-positivism
Herworld.co.id. (2014). Arti Personal Branding. Diperoleh dari situs: https://www.herworld.co.id/article/2014/11/1558-Arti-Personal-Branding.
Ikhsanuddin, A. (2016). Ini Respons Mario Teguh Soal Tuntutan Minta Maaf dari Pihak Ario Kiswinar: https://news.detik.com/berita/d-3355203/ini respons-mario-teguh-soal-tuntutan-minta-maaf-dari-pihak-ario kiswinar
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Khedher, M. Personal Branding Phenomenon (2014). International Journal of Information, Business and Management, Vol. 6, No.2, 2014
Percy, L. Strategic Integrated Marketing Communications (2008). Elsevier. Inc. Canada.
Kucharska, W., Confente, I. (2017). Selfie and personal branding phenomena in the context of the network economy. A literature review, Handel Wewnętrzny, 6(371), 161-169.
Loretta, D. (2015). It's Me! Superbrand Diri Untuk Jadi Beda. Jakarta: Lintas Mata. Diperoleh dari situs E-book: https://books.google.co.id/books?id=ja2OCgAAQBAJ&pg=PA24&dq=tujuan+personal+branding&hl=en&sa=X&ved=0ahUKEwju9J78jt7XAhWLXbwKHeCAA4cQ6AEIQjAE#v=onepage&q&f=false
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Prihantoro, E. (2013). Jurnal Psikologi, Ekonomi, Sastra, Arsitektur, dan Teknik Sipil. Analisis Wacana Pemberitaan Selebriti Pada Media Online. Indonesia. Vol.5, No.1, p. 51-57. Diperoleh dari situs E-journal: http://ejournal.gunadarma.ac.id/index.php/pesat/article/viewFile/930/823
Prima Gumilang. (2016). Mario Teguh Minta Damai Kiswinar Menolak: https://www.cnnindonesia.com/nasional/20161127193544-12-175666/mario-teguh-minta-damai-ario-kiswinar-menolak
Rakhmadhona, N. S. (2020). Upaya Meningkatkan Brand Awareness NSR Skirt Melalui Strategi Komunikasi Pemasaran Media Sosial. COMMENTATE: Journal of Communication Management, 1(1), 47-56.
Rizaldi, F. (2016). Mario Teguh Diberhentikan Kompas TV?: https://www.gatra.com/rubrik/hiburan/apa-siapa/219834-kuasa-hukum-kiswinar-pertanyakan-pengunduran-diri-mario-teguh-dari-program-tv
Rockefeller, J. D. (2017). Personal Brand: How to Grow a Following, Boost your Career, and Skyrocket Your Income With a Powerful Personal Brand. LLC The Publisher. Diperoleh dari situs E-Book: https://books.google.co.id/books?id=0_46DwAAQBAJ&pg=PA2&dq=personal+branding+advantage&hl=en&sa=X&ved=0ahUKEwjw-ObLteHXAhVIqo8KHR10Cv8Q6AEIMjAC#v=onepage&q=personal%20branding%20advantage&f=false
Sandi, E.P. (2018). Tak Pernah Muncul di TV Usai Kariernya Hancur, Begini Nasib Mario Teguh Kini. Diperoleh dari: http://bali.tribunnews.com/2018/02/09/tak-pernah-muncul-di-tv-usai-kariernya-hancur-begini-nasib-mario-teguh-kini?page=all
Semiawan, C. R. (2010). Metode Penelitian Kualitatif. Jakarta: PT Gramedia Widiasarana Indonesia. Diperoleh dari situs E-book: https://books.google.co.id/books?id=dSpAlXuGUCUC&pg=PA7&dq=pendekatan+kualitatif+2008&hl=en&sa=X&ved=0ahUKEwj1_6ulnPTWAhUJRo8KHfc_A7AQ6AEIJzAA#v=snippet&q=semiawan%202010&f=false
Smith & Zook. (2011) Marketing Communications; Integrating offline and online with social media. Kogan page Ltd. Great Britain.
Srikandi, A. (2016). Berawal Tes DNA Ditolak, Mario Teguh Pernah Tak Diakui Kiswinar? Diperoleh dari; https://www.kapanlagi.com/showbiz/selebriti/niat-tes-dna-ditolak-mario-teguh-pernah-tak-diakui-kiswinar-f0f456.html
Susan Chritton. Personal Branding for Dummies. Diperoleh dari: https://books.google.co.id/books?id=GF3OAwAAQBAJ&pg=PT22&dq=what+is+personal+branding&lr=&source=gbs_selected_pages&cad=3#v=onepage&q=what%20is%20personal%20branding&f=false
Sugiarto, E. (2015). Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis. Yogyakarta: Suaka Media. Diperoleh dari situs E-book: https://books.google.co.id/books?id=jWjvDQAAQBAJ&printsec=frontcover&dq=sugiarto+kualitatif&hl=en&sa=X&ved=0ahUKEwiEl6HQiq3XAhUJuY8KHQRNBhsQ6AEIJzAA#v=onepage&q=sugiarto%20kualitatif&f=false
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Tamimy, M. F. (2017). Sharing-mu, Personal Branding-mu: Menampilkan Image Diri dan Karakter. Indonesia: Visimedia. Diperoleh dari situs E-book: https://books.google.co.id/books?id=6Z0sDwAAQBAJ&pg=PA3&dq=fungsi+citra+diri+adalah&hl=en&sa=X&ved=0ahUKEwinrbr2nqnXAhVFQY8KHYCdCbYQ6AEIQjAE#v=onepage&q=fungsi%20citra%20diri%20adalah&f=false
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Vityana, I. (2015). Biografi Mario Teguh Motivator Indonesia: http://www.biografipedia.com/2015/05/biografi-mario-teguh-motivator indonesia.html
Wijaya, R. [n.d]. Biografi Mario Teguh. DIperoleh dari: http://bio.or.id/biografi-mario-teguh/
Wink. [n.d]. Biografi Mario Teguh – Motivator Terbaik Indonesia: https://www.biografiku.com/2010/10/biografi-mario-teguh-motivator -terbaik.html
Wreksono, A. (2016). Dissecting Fallen Motivator’s Drama: Mario Teguh vs ArioKiswinar:http://www.thejakartapost.com/life/2016/10/15/dissecting -fallen-motivators-drama-mario-teguh-vs-ario-kiswinar.html
Wulan, Suryadi, Prasetyo. (2014). Student Perception towards Personal Branding of Political Leaders on Twitter Ahead of Presidential Election 2014. A literature review Wacana, Vol. 17 no. 1.
Yunitasari & Japarianto. (2013). Analisa faktor-faktor pembentuk personal branding dari C.Y.N. Jurnal Manajemen Pemasaran Petra. Vol. 1 No. 1 (1-8)
Gander, M. Managing your personal brand (2014). Perspectives: Policy and Practice in Higher Education, 18(3), pp 99-102.
Bangkapos. (2016). Ternyata Ini Alasan Mario Teguh Hentikan Acara Golden Ways di Kompas TV: http://bangka.tribunnews.com/2016/10/13/ternyata-ini-alasan-mario -teguh-hentikan-acara-golden-ways-di-kompas-tv
Creswell, J. W. (2013). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research Fourth Edition. Boston: Pearson. Diperoleh dari situs E-book: http://gen.lib.rus.ec/book/index.php?md5=4DD8EC34BA58A24704851167D8481CED
Damayanti, R. [n.d]. Profil dan Biografi Mario Teguh-Motivator Indonesia: http://www.profilpedia.com/2014/05/profil-dan-biografi-mario teguh.html
Dhara, K., Hutomo, K., Brigitta, L., & Arzella, N. (2020). Penggunaan Instagram Sebagai Media Kampanye Politik pada Pemilihan Kepala Daerah DKI Jakarta 2017. COMMENTATE: Journal of Communication Management, 1(2), 193-207.
Ernungtyas, N. F. & Irwansyah, I. (2019). Reading Apps Reviews and Trying Apps in Predicting the Use of Communication Apps: An Experimental Study of the Relationship Among Behavior, Attitude and Intention to Use. Jurnal Sosioteknologi, 18(1), 1-11.
Fox, Nick. (2008). Post-positivism. https://www.researchgate.net/publication/261287946_Post-positivism
Herworld.co.id. (2014). Arti Personal Branding. Diperoleh dari situs: https://www.herworld.co.id/article/2014/11/1558-Arti-Personal-Branding.
Ikhsanuddin, A. (2016). Ini Respons Mario Teguh Soal Tuntutan Minta Maaf dari Pihak Ario Kiswinar: https://news.detik.com/berita/d-3355203/ini respons-mario-teguh-soal-tuntutan-minta-maaf-dari-pihak-ario kiswinar
Integrated Marketing Communications; 9th edition. Shimp and Andrews. Diperoleh dari: https://fandango.home.xs4all.nl/Advertising%20Promotion%20and%20Other%20Aspects%20of%20Integrated%20Mng%20Communications%20-%20Terence%20A.%20Shimp%20&%20J.%20Craig%20Andrews.pdf
Karaduman, I. 2013. Procedia –Social and Behavioral Sciences Volume 99, Page 465-473; The Effect of Social Media on Personal Branading Efforts top Level Executives:https://www.sciencedirect.com/science/article/pii/S1877042813039608
Khedher, M. Personal Branding Phenomenon (2014). International Journal of Information, Business and Management, Vol. 6, No.2, 2014
Percy, L. Strategic Integrated Marketing Communications (2008). Elsevier. Inc. Canada.
Kucharska, W., Confente, I. (2017). Selfie and personal branding phenomena in the context of the network economy. A literature review, Handel Wewnętrzny, 6(371), 161-169.
Loretta, D. (2015). It's Me! Superbrand Diri Untuk Jadi Beda. Jakarta: Lintas Mata. Diperoleh dari situs E-book: https://books.google.co.id/books?id=ja2OCgAAQBAJ&pg=PA24&dq=tujuan+personal+branding&hl=en&sa=X&ved=0ahUKEwju9J78jt7XAhWLXbwKHeCAA4cQ6AEIQjAE#v=onepage&q&f=false
Montoya, P., & Vandehey, T. (2008). The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace. Diperoleh dari situs E-book: http://gen.lib.rus.ec/book/index.php?md5=AD8045F2F6F0D00ADE3E70F5AB7C7BB9
Pahdepie, K. (2016). Yang Bisa Kita Pelajari dari Polemik Mario Teguh dan Ario Kiswinar: https://www.inspirasi.co/fahdpahdepie/21315_yang bisa-kita-pelajari-dari-polemik-mario-teguh-dan-ario-kiswinar
Peter Gasca, (Juni 2 2016) https://medium.com/@petergasca/a-strong-personal-brand-will-enhance-your-life-no-matter-what-you-do-for-a-living-cf67e70ca1e8
Prihantoro, E. (2013). Jurnal Psikologi, Ekonomi, Sastra, Arsitektur, dan Teknik Sipil. Analisis Wacana Pemberitaan Selebriti Pada Media Online. Indonesia. Vol.5, No.1, p. 51-57. Diperoleh dari situs E-journal: http://ejournal.gunadarma.ac.id/index.php/pesat/article/viewFile/930/823
Prima Gumilang. (2016). Mario Teguh Minta Damai Kiswinar Menolak: https://www.cnnindonesia.com/nasional/20161127193544-12-175666/mario-teguh-minta-damai-ario-kiswinar-menolak
Rakhmadhona, N. S. (2020). Upaya Meningkatkan Brand Awareness NSR Skirt Melalui Strategi Komunikasi Pemasaran Media Sosial. COMMENTATE: Journal of Communication Management, 1(1), 47-56.
Rizaldi, F. (2016). Mario Teguh Diberhentikan Kompas TV?: https://www.gatra.com/rubrik/hiburan/apa-siapa/219834-kuasa-hukum-kiswinar-pertanyakan-pengunduran-diri-mario-teguh-dari-program-tv
Rockefeller, J. D. (2017). Personal Brand: How to Grow a Following, Boost your Career, and Skyrocket Your Income With a Powerful Personal Brand. LLC The Publisher. Diperoleh dari situs E-Book: https://books.google.co.id/books?id=0_46DwAAQBAJ&pg=PA2&dq=personal+branding+advantage&hl=en&sa=X&ved=0ahUKEwjw-ObLteHXAhVIqo8KHR10Cv8Q6AEIMjAC#v=onepage&q=personal%20branding%20advantage&f=false
Sandi, E.P. (2018). Tak Pernah Muncul di TV Usai Kariernya Hancur, Begini Nasib Mario Teguh Kini. Diperoleh dari: http://bali.tribunnews.com/2018/02/09/tak-pernah-muncul-di-tv-usai-kariernya-hancur-begini-nasib-mario-teguh-kini?page=all
Semiawan, C. R. (2010). Metode Penelitian Kualitatif. Jakarta: PT Gramedia Widiasarana Indonesia. Diperoleh dari situs E-book: https://books.google.co.id/books?id=dSpAlXuGUCUC&pg=PA7&dq=pendekatan+kualitatif+2008&hl=en&sa=X&ved=0ahUKEwj1_6ulnPTWAhUJRo8KHfc_A7AQ6AEIJzAA#v=snippet&q=semiawan%202010&f=false
Smith & Zook. (2011) Marketing Communications; Integrating offline and online with social media. Kogan page Ltd. Great Britain.
Srikandi, A. (2016). Berawal Tes DNA Ditolak, Mario Teguh Pernah Tak Diakui Kiswinar? Diperoleh dari; https://www.kapanlagi.com/showbiz/selebriti/niat-tes-dna-ditolak-mario-teguh-pernah-tak-diakui-kiswinar-f0f456.html
Susan Chritton. Personal Branding for Dummies. Diperoleh dari: https://books.google.co.id/books?id=GF3OAwAAQBAJ&pg=PT22&dq=what+is+personal+branding&lr=&source=gbs_selected_pages&cad=3#v=onepage&q=what%20is%20personal%20branding&f=false
Sugiarto, E. (2015). Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis. Yogyakarta: Suaka Media. Diperoleh dari situs E-book: https://books.google.co.id/books?id=jWjvDQAAQBAJ&printsec=frontcover&dq=sugiarto+kualitatif&hl=en&sa=X&ved=0ahUKEwiEl6HQiq3XAhUJuY8KHQRNBhsQ6AEIJzAA#v=onepage&q=sugiarto%20kualitatif&f=false
Sugiyono. (2015). Memahami Penelitian Kualitatif. Bandung: CV Alfabeta
Tamimy, M. F. (2017). Sharing-mu, Personal Branding-mu: Menampilkan Image Diri dan Karakter. Indonesia: Visimedia. Diperoleh dari situs E-book: https://books.google.co.id/books?id=6Z0sDwAAQBAJ&pg=PA3&dq=fungsi+citra+diri+adalah&hl=en&sa=X&ved=0ahUKEwinrbr2nqnXAhVFQY8KHYCdCbYQ6AEIQjAE#v=onepage&q=fungsi%20citra%20diri%20adalah&f=false
Tantri Setyorini, N.A, Merdeka.com, https://www.merdeka.com/ahmad-dhani/profil/
Vityana, I. (2015). Biografi Mario Teguh Motivator Indonesia: http://www.biografipedia.com/2015/05/biografi-mario-teguh-motivator indonesia.html
Wijaya, R. [n.d]. Biografi Mario Teguh. DIperoleh dari: http://bio.or.id/biografi-mario-teguh/
Wink. [n.d]. Biografi Mario Teguh – Motivator Terbaik Indonesia: https://www.biografiku.com/2010/10/biografi-mario-teguh-motivator -terbaik.html
Wreksono, A. (2016). Dissecting Fallen Motivator’s Drama: Mario Teguh vs ArioKiswinar:http://www.thejakartapost.com/life/2016/10/15/dissecting -fallen-motivators-drama-mario-teguh-vs-ario-kiswinar.html
Wulan, Suryadi, Prasetyo. (2014). Student Perception towards Personal Branding of Political Leaders on Twitter Ahead of Presidential Election 2014. A literature review Wacana, Vol. 17 no. 1.
Yunitasari & Japarianto. (2013). Analisa faktor-faktor pembentuk personal branding dari C.Y.N. Jurnal Manajemen Pemasaran Petra. Vol. 1 No. 1 (1-8)
Gander, M. Managing your personal brand (2014). Perspectives: Policy and Practice in Higher Education, 18(3), pp 99-102.
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Published
2021-07-07
How to Cite
Shivana, D., Nurida, S., & Setiawan, J. H. (2021). Analisis Persepsi Followers Instagram Akun @marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar. COMMENTATE: Journal of Communication Management, 2(1), 66–77. Retrieved from https://journal.lspr.ac.id/index.php/commentate/article/view/255
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