COMMENTATE: Journal of Communication Management
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description: COMMENTATE: Journal of Communication Management is an open-access, double-blind peer-reviewed journal on communication studies and management, launched in 2020. The name "Commentate" has multiple meanings: providing spoken descriptions and remarks on events like news, cultural events, conferences, public ceremonies, and competitions as they happen, and it abbreviates COMmunication ManageMENT in PostgraduATE Studies. It also signifies the commentator's role in capturing and analyzing communication phenomena in society. COMMENTATE is published by LSPR Institute of Communication & Business (Institut Komunikasi dan Bisnis LSPR) and managed by LSPR Postgraduate Program. Our goal is to spotlight research on communication and management processes within the ASEAN region and beyond, making it accessible to a broad international audience. The journal, published biannually in June and December, features articles that present empirical studies, advance communication theory, and refine research methodologies. The objective of this journal is to encourage research related but not limited to: (1) Corporate communication, (2) Media communication, (3) Public relations, (4) Health communication, (5) Cultural and entertainment communication, (6) Global communication, and (7) Business and communication management.
publisher: Institut Komunikasi dan Bisnis LSPR
language: en
publication name: COMMENTATE: Journal of Communication Management
issn: 2723-3014
copyright: Copyright rules apply for the articles that are featured in COMMENTATE: Journal of Communication Management COMMENTATE: Journal of Communication Management holds the right to be the first to publish the article. Authors will still be the copyright holder for their articles published on COMMENTATE: Journal of Communication Management and can use it freely as long as it does not violate the rules. Papers featured on COMMENTATE: Journal of Communication Management are under the Creative Commons Attribution 4.0 International License. Further details can be access on Open Access Policy.
items: A Qualitative Study on The Process of Corporate CultureInternalization for New Employees at PT Gapura Angkasa
items: Strengthening Institutional Image Through Public Communication Strategies in the Rebranding Process of the Ministry of Defense of the Republic of Indonesia
items: The Level of Trust Female University Students Place in Social Media Influencer-Endorsed Organic Creams in Nigeria
items: The Role of Mass Media in Shaping Public Discourse on Age Limits in Job Recruitment in Indonesia
items: The Role of Communication in Shaping Public Perception of Carbon Capture, Utilization, and Storage (CCUS) Development
items: Mega vs. Macro Influencers: Narrative Analysis of Motul Promotions on Instagram
items: The Paradox of Green Identity in Social Media Thrift Culture
items: Understanding Fan Reactions to NFC Albums in the Shift Toward Sustainable Music Technology
items: Sharing Unverified Information among Generation Z: The Role of Institutional Trust and Self-Efficacy
items: ESG Communication, Green Marketing Mediation, and Brand Trust in Fore Coffee Indonesia
items: Integrated Marketing Communication (IMC) Strategy of @kueliam to Increase Sales during Ramadan 2025
items: Beyond Traditional Banking: Smart CRM Strategies for Next-Generation Financial Technology Peer To Peer Lending Trust
items: Innovative Digital Commerce and Its Impact on Doom Spending and Unsustainable Fashion Choices Among Generation Z: A TikTok Live Shopping Study
items: Nippon Paint’s Mosque-Musala CSR Program on Paint Sales Impact: A Case Study
items: Reinforcing Indonesia’s Maritime Identity
items: Pemetaan Jaringan Komunikasi AKLI DKI Jakarta: Studi Kolaborasi berbasis Komunitas
items: Empowering Indonesia's Local Brands
items: Audience Interpretation of Masculine Domination of Female Superhero Characters
items: Two-Way Symmetrical Model in Enhancing Inclusivity
items: Public Space for Disabled Students in Higher Education
items: Komunitas Film Online sebagai Pembentuk Identitas Bersama melalui Instagram sebagai Media Komunikasi
items: Framing Tirto.id Pada Pemberitaan Isu Kekerasan Seksual di Perguruan Tinggi
items: Why Hospitals in Indonesia Must Shift Their Media Tools
items: Penggunaan Media Sosial Instagram dalam Komunikasi Bencana Kesiapsiagaan Erupsi Gunung Merapi
items: Analisis Resepsi Penonton Terhadap Mitos Kecantikan dalam Video Musik “Tutur Batin”
items: Transformasi Komunikasi Layanan Publik Melalui Optimalisasi E-Paper di Monumen Pers Nasional Surakarta
items: Analisis Komunikasi Persuasif Food Vlogger dalam “Review Jujur” Restoran “Kultur Haus Makassar”
items: Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse
items: The Great Hack as a Form of Resistance Against the Use of Personal Data for Business Interests
items: Content Production Strategy of Instagram @globalyouth.amb in Developing Generation Z Volunteerism

A Qualitative Study on The Process of Corporate CultureInternalization for New Employees at PT Gapura Angkasa
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description: This study explores the process of cultural value internalization among new employees at PT Gapura Angkasa, a leading ground handling service provider in Indonesia. Organizational culture, particularly the core values of AKHLAK (Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif), plays a vital role in shaping employee identity and work behavior. However, previous studies have mostly emphasized socialization mechanisms rather than employees’ subjective experience of internalization. Using a qualitative case study approach, data were collected through semi-structured interviews, limited observations, and document analysis involving new employees with less than one year of tenure. The findings reveal that onboarding provides effective initial exposure to corporate values, training translates these values into practical competencies, and mentoring strengthens relational support, enabling employees to embody the values personally. Respondents consistently reported that the AKHLAK values align with their personal identity and are reflected in their daily work behavior, fostering stronger engagement and collaboration. The study concludes that the integrating onboarding, training, and mentoring is essential for comprehensive cultural internalization. This synergy not only accelerates adaptation but also ensures that values are internalized beyond procedural compliance, supporting long-term organizational performance.
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creator: Sofa Labera
creator: Vezsa Levant Carents
rights: Copyright (c) 2026 Sofa Labera, Vezsa Levant Carents http://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 53
ending page: 70
doi: 10.37535/103007120264

Strengthening Institutional Image Through Public Communication Strategies in the Rebranding Process of the Ministry of Defense of the Republic of Indonesia
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description: The image of government institutions is a critical asset in building public trust, and rebranding is one of the strategies used to strengthen it, as undertaken by the Ministry of Defense of the Republic of Indonesia (Kemhan RI) through the launch of a new logo in January 2022 to replace its identity used since 2005. This study aims to examine how public communication strategies contributed to strengthening institutional image during Kemhan RI's rebranding process, using Harold Lasswell's communication model (Who Says What In Which Channel To Whom With What Effect) as the analytical framework. A qualitative case study approach was employed, with data collected through semi-structured interviews with five purposively selected key informants, comprising senior public relations officials, military and civilian staff, an external branding expert, and an institutional intern, conducted between January and April 2024. Source and methodological triangulation were applied to ensure data trustworthiness, and data were analysed using the Miles and Huberman interactive model. The findings show that rebranding communication was carried out through a two-tier communicator structure led by the Minister of Defense and operationalised by the Public Relations Bureau, with messages grounded in seven institutional values aligned with the bureaucratic reform agenda. A multiplatform communication strategy spanning mass media, social media, and official digital channels produced measurable public engagement, including 9,610 Instagram likes and 517 Twitter engagements on the rebranding announcement. Preliminary survey data further indicate that 93% of respondents assessed Kemhan RI's image as having improved following the rebranding. The study concludes that successful government rebranding depends not on visual change alone but on the strategic coherence of its accompanying communication process, contributing theoretically by advancing a more dynamic application of Lasswell's model as a f…
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creator: Madelyn Aurelia Adaira
creator: Made Leni Wijayanti Panggabean
creator: Danu Ega
rights: Copyright (c) 2026 Madelyn Aurelia Adaira, Made Leni Wijayanti Panggabean, Danu Ega http://creativecommons.org/licenses/by/4.0
date: 2026-07-01
publication date: 2026-07-01
starting page: 103
ending page: 111
doi: 10.37535/

The Level of Trust Female University Students Place in Social Media Influencer-Endorsed Organic Creams in Nigeria
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description: The increasing use of social media influencers as advertising agents in the beauty industry presents both significant opportunities and notable challenges in shaping consumer behaviour. This study examined the level of trust that female university students in Abeokuta, Ogun State, Nigeria place in influencer-generated content promoting organic skincare products, as well as the challenges associated with influencer advertising within the Nigerian beauty sector. A mixed-methods approach was employed, combining a descriptive survey of 380 female students drawn from Chrisland University and the Federal University of Agriculture, Abeokuta (FUNAAB), with in-depth interviews conducted with five experts in the organic skincare industry. Quantitative data were collected through a structured questionnaire administered via Google Forms and analysed using IBM SPSS Statistics (version 25), while qualitative data from interviews were subjected to thematic analysis. The findings indicate that trust in social media influencers is primarily driven by factors such as transparency (mean = 4.15), detailed product demonstrations (mean = 4.02), and authentic engagement with followers (mean = 3.86). However, several challenges undermine this trust, including difficulties in verifying product authenticity (mean = 3.95), the over-saturation of influencer content (mean = 3.65), and exposure to conflicting product recommendations (mean = 3.55). The study concludes that although social media influencers play a significant role in shaping purchasing behaviour related to organic creams among female university students, their effectiveness is largely dependent on perceived authenticity, credibility, and relevance to consumer needs. It recommends the enforcement of ethical disclosure practices, the integration of credible product testimonials, and the development of regulatory frameworks and localised content strategies to enhance consumer trust and decision-making.
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creator: Emmanuel Olukunle Olumuji
creator: Oludare Ebenezer OGUNYOMBO
creator: Adesola Olufunmi BELLO
creator: Adebola Solate Olanrewaju
rights: Copyright (c) 2026 Dr Emmanuel O. Olumuji, Dr Oludare OGUNYOMBO, Dr Adesola BELLO, Adebola Solate Olanrewaju http://creativecommons.org/licenses/by/4.0
date: 2026-08-07
publication date: 2026-08-07
starting page: 87
ending page: 102
doi: 10.37535/103007120266

The Role of Mass Media in Shaping Public Discourse on Age Limits in Job Recruitment in Indonesia
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description: In recent years, age limitations in job recruitment have emerged as a highly debated issue in Indonesia, attracting significant attention. Many Indonesian companies set age ceilings for job applicants, commonly setting limits around 25-30 years of age. This practice has caused growing frustration among job seekers, prompting widespread public discourse across various media platforms. The Ministry of Manpower(Kemnaker) as the responsible authority, aims to promote a productive, competitive, and prosperous workforce, yet controversies related to age-based recruitment policies persist. Media outlets, ranging from online news portals to social media platforms, play a critical role in shaping the discussion around age discrimination. This study employs content analysis to investigate how the Indonesian mass media frames this issue, identifying prevailing narratives, biases, and their potential negative public emotions and policy development on public opinion and policy development. The significance of this research lies in its exploration of the media's power in providing information and governmental responses to employment equity. Through qualitative approach and using Robert Entman’s framing theory to analyze a comprehensive evaluation of media portrayals, this study contributes insights into the complexities surrounding age-based recruitment practices, emphasizing the importance of inclusive employment policies for Indonesia's workforce sustainability.
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creator: Andika Witono
creator: Kezia Descita Ryzan
creator: Ryan Ichiro Martohasian
rights: Copyright (c) 2025 Andika Witono, Kezia Descita Ryzan, Ryan Ichiro Martohasian http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 1
ending page: 17
doi: 10.37535/03006220251

The Role of Communication in Shaping Public Perception of Carbon Capture, Utilization, and Storage (CCUS) Development
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description: Carbon Capture, Utilization, and Storage (CCUS) technologies represent a pivotal technological advancement to mitigate the climate crisis by capturing and repurposing carbon dioxide (CO2) emissions. However, their viability is often questioned, with opposition rooted in skepticism about safety, effectiveness, and environmental risks. This study examines these perspectives alongside the development, research efforts, and milestones achieved by CCUS technologies for reducing greenhouse gas emissions. By analyzing media representations and activist perspectives, this study aims to provide a comprehensive overview of how CCUS is framed in public discourse and to propose effective communication strategies that can foster a more informed and supportive attitude. The results underline the importance of engaging local communities through educational initiatives and partnerships with trusted stakeholders particularly organizations to demystify CCUS technologies. Public perception remains a critical factor, as misrepresentations and fear perpetuated by media and advocacy groups hinder broader acceptance. The opposition is primarily driven by narratives that frame CCUS as a costly, ineffective, and risky technology that serves to prolong the fossil fuel industry. A shift in the narrative surrounding CCUS is needed, emphasizing its role in economic opportunities and sustainability, which is very crucial for the successful implementation in Indonesia and beyond.
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creator: Pradhipto Bagas Wicaksono
creator: Purnaning Tuwuh Triwigati
creator: Muhamad Hidayat
rights: Copyright (c) 2026 Pradhipto Bagas Wicaksono, Purnaning Tuwuh Triwigati, Muhamad Hidayat http://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 1
ending page: 22
doi: 10.37535/103007120261

Mega vs. Macro Influencers: Narrative Analysis of Motul Promotions on Instagram
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description: The development of digital technology has transformed the landscape of marketing communication, particularly through social media, which has become a dominant channel for influencer marketing strategies. This research offers novelty by analyzing the differences in soft-selling and hard-selling communication styles employed by mega- and macro influencers in promoting Motul-branded vehicle oil on Instagram, an automotive industry context rarely explored in Indonesia. Using a descriptive qualitative approach with thematic analysis, this study identifies recurring patterns in promotional narratives. Data were collected through content documentation, semi-structured interviews with the Motul brand manager, and online narrative questionnaires. The study operationalizes 'promotional narratives' by analyzing four core elements: personal experience, emotional framing, technical explanation, and Call to Action (CTA). The findings indicate that soft selling is more effective in building emotional attachment, while hard selling drives information seeking. The contextual insights from this research enrich the digital marketing communication literature in the automotive sector and provide a practical contribution for marketers in designing targeted collaboration strategies with influencers that align with audience segments and campaign goals.
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creator: Buwana Rizal Perdana
creator: Miftahul Jannah
rights: Copyright (c) 2025 Buwana Rizal Perdana, Miftahul Jannah http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 18
ending page: 29
doi: 10.37535/103006220252

The Paradox of Green Identity in Social Media Thrift Culture
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description: Thrift culture has grown in popularity among Gen Z on platforms like TikTok and Instagram, often portrayed as an ethical and eco-friendly alternative to fast fashion. This study critically investigates how digital thrift content simultaneously promotes sustainability while encouraging new forms of consumption. Using a netnographic approach, 40 social media posts were analyzed between April and June 2025, focusing on hashtags such as #thriftinghaul and #sustainablefashion. The research draws on symbolic interactionism and digital self-presentation theory to examine how sustainability is represented and interpreted. Findings reveal four key patterns: thrift is used as a digital identity marker; green values are often aestheticized; excessive purchases are morally justified as secondhand; and algorithmic visibility amplifies content that normalizes high-volume consumption. Rather than challenging fast fashion, thrifting online may reproduce similar consumerist logics under a sustainable label. This study contributes to debates in digital communication and sustainability by highlighting how social media environments shape, reframe, and sometimes distort ecological values. It calls for a more critical lens in environmental messaging—one that recognizes the influence of digital aesthetics, platform dynamics, and symbolic consumption. In doing so, the study encourages deeper reflection on authenticity in sustainability communication.
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creator: Anisa Rizki Sabrina
creator: Berliana Rohmah Nirmala
creator: Ratna Triwurian Danu
creator: Fairuza Arindra
rights: Copyright (c) 2026 Anisa Rizki Sabrina, Berliana Rohmah Nirmala, Ratna Triwurian Danu, Fairuza Arindra http://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 23
ending page: 40
doi: 10.37535/103007120262

Understanding Fan Reactions to NFC Albums in the Shift Toward Sustainable Music Technology
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description: In response to growing environmental concerns, the music industry has introduced Near Field Communication (NFC) albums as a sustainable alternative to traditional physical albums. While these innovations aim to reduce material waste, their adoption raises questions about how fans engage with and perceive such formats in the context of fan culture and emotional connection. This study explores the perceptions of K-pop fans toward NFC albums, focusing on the interplay between sustainability, technology, and emotional experience. Using a qualitative research approach, data were collected through in-depth interviews with selected fans who have interacted with NFC albums. The study employs thematic analysis to examine the narratives fans attach to this shift, introducing 'affective sustainability' as an emerging conceptual interpretation of emotional and ethical negotiation in fandom consumption.
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creator: Daphne Juwana
creator: Devi Maudina Nabila
creator: Zulfidar Akaha
rights: Copyright (c) 2026 Daphne Juwana, Devi Maudina Nabila, Zulfidar Akaha http://creativecommons.org/licenses/by/4.0
date: 2026-06-30
publication date: 2026-06-30
starting page: 71
ending page: 86
doi: 10.37535/103007120265

Sharing Unverified Information among Generation Z: The Role of Institutional Trust and Self-Efficacy
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description: The widespread circulation of unverified information on social media indicates that trust in information sources does not always prevent the spread of misinformation. This condition raises questions about the role of trust in institutions and individuals’ confidence in detecting misinformation in shaping the tendency to share information on social media. This study aims to examine the direct relationships between trust in institutions on social media, perceived self-efficacy in detecting misinformation, and reasons for sharing unverified information among Generation Z in Indonesia through three explanatory hypotheses. Specifically, this study explores the role of perceived self-efficacy in detecting misinformation as a mediating mechanism in this relationship. Using a survey approach, this study involves 140 Generation Z in Indonesia who are active social media users, to understand how trust in institutions on social media influences individuals’ confidence in detecting misinformation and their reasons for sharing unverified information in online environments. The results show that trust in institutions on social media has no significant effect on reasons for sharing unverified information, whereas perceived self-efficacy in detecting misinformation has a positive and significant effect on the sharing of unverified information.
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creator: Muhammad Nabil Syafiq
creator: Kunto Adi Wibowo
rights: Copyright (c) 2026 Muhammad Nabil Syafiq, Kunto Adi Wibowo http://creativecommons.org/licenses/by/4.0
date: 2026-07-15
publication date: 2026-07-15
starting page: 41
ending page: 52
doi: 10.37535/103007120263

ESG Communication, Green Marketing Mediation, and Brand Trust in Fore Coffee Indonesia
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description: Purpose. This study examines the effect of ESG communication on brand trust among Fore Coffee Indonesia consumers and investigates the mediating role of green marketing in this relationship, addressing how ESG communication is translated into consumer trust within a local post-IPO food and beverage context. Method. A quantitative explanatory design was used with a purposive survey of 180 Fore Coffee consumers who had recent purchase experience and exposure to the brand’s ESG-related communication. Data were analyzed using a two-stage Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach: Stage 1 generated latent variable scores for lower-order constructs; Stage 2 used those scores to estimate higher-order structural relationships among ESG communication, green marketing, and brand trust. Findings. Results indicate that ESG communication significantly strengthens green marketing practices, which in turn have a strong positive effect on brand trust. The direct effect of ESG communication on brand trust is relatively weak, while the indirect effect through green marketing is significant, confirming green marketing as a key mediating mechanism. Conclusion. ESG communication enhances brand trust primarily when operationalized through credible green marketing practices; sustainability communication alone is insufficient to build consumer trust without consistent implementation in the marketing mix. The study clarifies the mechanism linking ESG communication and brand trust and offers practical guidance for integrating ESG strategies with green marketing execution.
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creator: Chika Agina Hermawan
creator: Mayangsari Alifah Putri
creator: Muhamad Hidayat
rights: Copyright (c) 2025 Chika Agina Hermawan, Mayangsari Alifah Putri, Muhamad Hidayat http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 71
ending page: 90
doi: 10.37535/103006220256

Integrated Marketing Communication (IMC) Strategy of @kueliam to Increase Sales during Ramadan 2025
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description: This study aims to examine a partial and adaptive implementation of integrated marketing communication (IMC) applied by a micro and small enterprise (MSE) during a seasonal campaign, and to identify empirical indications of its contribution to sales performance. A qualitative case study approach is used to explore communication practices carried out across various channels, both online and offline. Data is collected through participant observation and documentation, and analysed using the Miles & Huberman model. The findings reveal that although all elements of the marketing communication mix were taken into consideration, Kue Liam, as an MSE, was only able to implement two main channels: direct selling and online & social media marketing. These two channels proved effective in reaching consumers, fostering engagement, and significantly driving sales during the Ramadan period. This study offers practical insights into the application of IMC by MSEs in the context of seasonal campaigns and serves as a strategic reference for similar businesses.
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creator: Veronica Winata
creator: Teguh Poeradisastra
rights: Copyright (c) 2025 Veronica Winata, Teguh Poeradisastra http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 91
ending page: 97
doi: 10.37535/103006220257

Beyond Traditional Banking: Smart CRM Strategies for Next-Generation Financial Technology Peer To Peer Lending Trust
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description: The financial technology (fintech) industry faces a consumer trust crisis due to the proliferation of illegal online lending practices that have damaged the reputation of the entire Peer-to-Peer (P2P) Lending ecosystem. This research aims to formulate a strategic Customer Relationship Management (CRM) model for rebuilding consumer trust in legitimate P2P Lending platforms. Using a systematic literature review (SLR) method following PRISMA 2020 guidelines, this study analyzes 10 academic studies published between 2003-2022. Literature searches were conducted through Scopus, Web of Science, and Google Scholar databases, focusing on CRM implementation in the fintech context and its relationship with consumer trust building. The research identifies five main CRM contribution themes: service personalization, transparency and effective communication, data security, education and financial literacy, and responsive and sustainable customer relationship management. Findings indicate that effective CRM implementation not only enhances customer satisfaction and loyalty but also serves as a key strategy in reputational risk mitigation and public trust recovery. This study recommends integrating advanced technology with humanistic approaches in CRM, as well as the importance of proactive education and consumer engagement to build a sustainable trust ecosystem in the fintech industry.
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creator: Muamar Ridho Ridho
creator: Susy Hastanarini Hasta
creator: Arnoldyth Rodes Medo Arnold
rights: Copyright (c) 2025 Muamar Ridho Ridho, Hasta, Arnold http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 61
ending page: 70
doi: 10.37535/103006220255

Innovative Digital Commerce and Its Impact on Doom Spending and Unsustainable Fashion Choices Among Generation Z: A TikTok Live Shopping Study
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description: This study examines the effect of TikTok Live Shopping on doom spending and its impact on unsustainable fashion choices among Generation Z consumers. Using a quantitative survey method, data were collected from 150 respondents aged 18–26 who actively use TikTok and have engaged with its live shopping feature. The results show that TikTok Live Shopping has a significant positive effect on doom spending (β = 0.571, p < 0.001), and doom spending significantly influences unsustainable fashion choices (β = 0.507, p < 0.001). TikTok Live Shopping also directly affects unsustainable fashion choices (β = 0.355, p < 0.001). Furthermore, the mediation analysis indicates that doom spending partially mediates the relationship between TikTok Live Shopping and unsustainable fashion choices, with the indirect effect also being significant. All four hypotheses (H1–H4) were supported, demonstrating that real-time purchasing features on social commerce platforms foster impulsive buying behavior, which in turn drives less sustainable fashion consumption. These findings provide valuable insights for marketers and policymakers in promoting responsible consumption and developing ethical marketing strategies in the era of digital commerce.
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creator: Gracias Irene Jarut
creator: Selvi Ana
rights: Copyright (c) 2025 Gracias Irene Jarut, Selviana http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 44
ending page: 60
doi: 10.37535/103006220254

Nippon Paint’s Mosque-Musala CSR Program on Paint Sales Impact: A Case Study
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description: Corporate Social Responsibility (CSR) has become one of the key strategies in managing the relationship between companies and society. However, in practice, CSR is generally utilized only as a means of building corporate image, and it is rarely employed as part of a marketing strategy aimed at boosting product sales. This study seeks to analyze the influence of CSR programs on increasing product sales, using a case study of Nippon Paint Indonesia’s CSR program implemented in Banten during February–March 2024. The program engaged 35 mosques and prayer halls as well as 17 building material stores, with research focusing on BA Bangunan Group, which consists of 12 stores and 22 houses of worship. Beyond the conceptual importance of a CSR program itself, the appropriate publication and dissemination of such initiatives can also raise consumer awareness and attract purchasing behavior. In this case, Nippon Paint Indonesia strategically utilized digital marketing to publicize its CSR activities in ways that captured consumer attention and encouraged purchases. This research applied a descriptive quantitative approach with comparative methods, analyzing sales data both before and during the CSR program, measuring sell-in (from Nippon Paint to stores) and sell-out (from stores to end consumers). The findings are expected to provide new insights that CSR can not only be used as a corporate social obligation or public relations activity but also as an effective marketing strategy that contributes directly to sales growth in Indonesia.
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creator: Topan Wijaksono
rights: Copyright (c) 2025 Topan Wijaksono http://creativecommons.org/licenses/by/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 30
ending page: 43
doi: 10.37535/103006220253

Reinforcing Indonesia’s Maritime Identity
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description: This study examines Indonesia's strategic communication within the framework of the global maritime fulcrum, utilizing the theoretical framework of strategic narratives, which encompasses system, identity, and policy narratives (Miskimmon, O'Loughlin, & Roselle, 2013). This study analyzes how the Global Maritime Fulcrum (GMF) vision is projected to enhance Indonesia's diplomatic standing in the Indo-Pacific region. The findings reveal that system narratives are employed to promote a rules-based order, identity narratives reinforce Indonesia's role as a maritime nation and middle power, while policy narratives support the implementation of the ASEAN Outlook on the Indo-Pacific (AOIP) to foster mutually beneficial regional collaboration. GMF as a strategic narrative is utilized by Indonesia to benefit from the China-initiated Belt and Road Initiative (BRI), while maintaining its strategic autonomy and leadership at the regional level. Additionally, this research also highlights the three stages of strategic narrative: formation, projection, and reception by global audiences. However, the research is limited by the lack of empirical evaluation regarding the effectiveness of these narratives both domestically and internationally. Future research should focus on analyzing stakeholder perceptions at the regional level and domestic public reception of the GMF narrative, as well as exploring deeper utilization of media to maximize global reception.
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creator: Budi Riyanto
creator: Rossabel Mellyana Vadra
rights: Copyright (c) 2024 Budi Riyanto, Rossabel Mellyana Vadra http://creativecommons.org/licenses/by/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 132
ending page: 145
doi: 10.37535/103005220245

Pemetaan Jaringan Komunikasi AKLI DKI Jakarta: Studi Kolaborasi berbasis Komunitas
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description: Penelitian ini mengeksplorasi dinamika jaringan komunikasi dan Communities of Practice (CoP) di Asosiasi Kontraktor Listrik dan Mekanikal Indonesia (AKLI) DKI Jakarta, yang menghadapi tantangan dalam menjaga aliran informasi yang efektif dan keterlibatan anggota. Jaringan formal, yang terpusat pada sekretariat dan ketua, menunjukkan ketidakseimbangan distribusi informasi akibat penggunaan media komunikasi seperti WhatsApp dan website yang belum optimal. Ketergantungan pada jaringan informal antaranggota menjadi solusi sementara, namun menciptakan akses informasi yang tidak merata. Dari perspektif CoP, mutual engagement anggota masih lemah, dan shared repertoire tidak sepenuhnya mendukung kolaborasi komunitas. Secara teoretis, penelitian ini memperkaya literatur jaringan komunikasi dan CoP dengan menyoroti peran penting shared repertoire dan mutual engagement dalam komunitas berbasis praktik. Secara praktis, hasil penelitian merekomendasikan penguatan peran sekretariat sebagai fasilitator informasi, optimalisasi media komunikasi digital, dan pengembangan saluran informasi yang lebih inklusif. Penelitian lebih lanjut disarankan untuk mengeksplorasi strategi inovatif berbasis teknologi, seperti aplikasi khusus asosiasi, dan menganalisis dampak persaingan antar asosiasi terhadap loyalitas anggota. Temuan ini memberikan kontribusi signifikan bagi pengembangan strategi komunikasi organisasi dan keberlanjutan komunitas asosiasi di tengah persaingan industri.
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creator: Deddy Irwandy
creator: Waluyo Waluyo
rights: Copyright (c) 2024 Deddy Irwandy, Waluyo Waluyo http://creativecommons.org/licenses/by/4.0
date: 2024-06-24
publication date: 2024-06-24
starting page: 60
ending page: 72
doi: 10.37535/103005120245

Empowering Indonesia's Local Brands
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description: This study highlights how Public Relations (PR) practitioners assist Indonesia's local Micro, Small, and Medium Enterprises (MSMEs) in the souvenir printing business for various needs. The products created by the local MSME named Ruaya are used by their clients to design digital campaigns aimed at developing better branding strategies and increasing customer awareness in marketing efforts. "The research focuses on two main issues: integrating the Cognitive Dissonance Theory (CDT) into Ruaya’s product branding and promotion, and developing strategies for employee training and leadership as the company transitions from traditional to digital media for branding and promotion." The aim of this paper is to develop strategies that Ruaya can adopt to effectively utilize social media for creating branding strategies that enhance brand awareness and attract new consumers. Additionally, the research focuses on building employee capacity by leveraging CDT as a communication tool to promote active online engagement, adopting niche marketing strategies, and establishing a unique identity for Ruaya. The strategies suggested by PR practitioners to Ruaya’s management include consistently creating video content with storytelling elements, planning content regularly, and collaborating with influencers. The novelty of this qualitative research lies in the exploration of CDT utilization, highlighting its role in three aspects: leadership, marketing, and content strategy.
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creator: Dewi Diastuti Herfini
creator: Tasya Putri Iranti
creator: Yassela Luqi Nadhifah
rights: Copyright (c) 2024 Dewi Diastuti Herfini, Tasya Putri Iranti, Yassela Luqi Nadhifah http://creativecommons.org/licenses/by/4.0
date: 2024-12-27
publication date: 2024-12-27
starting page: 100
ending page: 114
doi: 10.37535/103005220243

Audience Interpretation of Masculine Domination of Female Superhero Characters
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description: This research explores how audiences interpret messages about masculine dominance in the portrayal of female superhero characters in the film Captain Marvel, emphasizing its elements of female masculinity. Employing a descriptive qualitative approach within an interpretive paradigm, the study applies Stuart Hall’s reception analysis method focusing on encoding and decoding. Audience interpretations are categorized into three hypothetical positions: dominant-hegemonic, negotiated, and oppositional. Data were gathered through in-depth interviews with six informants (three male, three female) selected via purposive sampling to ensure diversity and familiarity with the film. Preliminary interviews were followed by main interviews, during which six scenes were presented for interpretation. The collected data were transcribed, coded, and analyzed to determine the informants' positions. The findings show that audience interpretations of female masculinity in Captain Marvel are shaped by their individual experiences, knowledge, and backgrounds, leading to varied understandings of the film’s messages. These interpretations place informants within one of the three categories, with most audiences accepting the majority of the preferred readings.
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creator: Diyah Ayu Amalia Avina
creator: Dhiesta Ardhiaputri
rights: Copyright (c) 2024 Diyah Ayu Amalia Avina, Dhiesta Ardhiaputri http://creativecommons.org/licenses/by/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 115
ending page: 131
doi: 10.37535/103005220244

Two-Way Symmetrical Model in Enhancing Inclusivity
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description: Inclusivity in Indonesia, especially in Jakarta, is starting to become a visible issue and is starting to be noticed. This issue is not only from a social perspective, but also from a work perspective. Jobs are now starting to employ people with disabilities, but the number is not large and there are still many people who are not used to interacting with people with disabilities because of the social stigma related to disability. This study explores the role of public relations in promoting inclusivity and fostering engagement between deaf employees and customers at Sunyi Coffee, a socially conscious café in Indonesia. Guided by the Two-Way Symmetrical Model, the research analyzes gaps in interactions and provides actionable recommendations for future strategies. Using qualitative methods, including interviews, observations, and case analysis, this study emphasizes the importance of open communication in building a vibrant and inclusive digital community. The findings offer practical insights for organizations aiming to enhance inclusivity and customer relationships through digital platforms.
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creator: Erika Kezhia Josephine
creator: Nicholas Ronald Parris
creator: Rawi Diwangkara Harrianto
rights: Copyright (c) 2024 Erika Kezhia Josephine http://creativecommons.org/licenses/by/4.0
date: 2024-12-27
publication date: 2024-12-27
starting page: 86
ending page: 99
doi: 10.37535/103005220242

Public Space for Disabled Students in Higher Education
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description: Students with disabilities have been treated discriminative practices in their space of movement in society, including on campus. The facilities available on campus do not yet reflect the concept of public space as a manifestation of democracy. The purpose of this study was to identify the experiences and meanings of disabled students related to the public spaces available on campus. The study used a qualitative approach, and utilized interviews with five research subjects, four of whom were disabled students, and one of Commissioner with disabilities. Observation was the method for triangulation. The study showed that public spaces were designed without considering aspects of accessibility, comfort, and safety for disabled students. This resulted in a strong awareness that they were marginalized and ignored in the public space policy process. The study also showed the importance of take notice to a several elements in the process of building a fair and equal public space, by prioritizing the principle of participation that show interest to aspects of social inclusion and no party is ignored in the process. For this reason, collaborative cooperation is needed between the campus by encouraging the government to form regulations to develop public spaces. The stakeholders involved first are people with disabilities, in collaboration with campus stakeholders and other civil society organizations.
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creator: Maria Puspitasari
rights: Copyright (c) 2024 Maria Puspitasari http://creativecommons.org/licenses/by/4.0
date: 2024-12-25
publication date: 2024-12-25
starting page: 73
ending page: 85
doi: 10.37535/103005220241

Komunitas Film Online sebagai Pembentuk Identitas Bersama melalui Instagram sebagai Media Komunikasi
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description: Setiap individu memiliki ketertarikan yang sangat beragam. Ketertarikan akan hal yang sama menggiring terbentuknya komunitas. Seiring berjalannya waktu, komunitas dapat bertumbuh menjadi sangat besar dengan jumlah anggota yang banyak. Saat ini teknologi menjadi salah satu pendukung komunitas untuk dapat mengekspresikan dirinya lebih mudah dan murah. Secara fungsi komunitas hanya memenuhi keinginan pribadi seseorang untuk mendapatkan lingkaran pertemanan yang sama, tetapi kemudian berkembang menjadi sebuah kumpulan yang sangat solid berbasis loyalitas. Salah satu yang menarik adalah komunitas film online yang mampu membentuk sebuah identitas bersama. Para anggota dengan sukarela memberikan bergam ulasan pada film yang saat ini sedang tayang. Kerelaan menonton dan memberikan review tidak mendapatkan keuntungan secara finansial, tetapi membentuk sebuah identitas bersama. Melalui model Identitas Sosial Efek Deindividuasi, yang lebih dikenal sebagai model SIDE penelitian ini menggali perilaku bebas individu yang tergabung dalam komunitas di platform sosial media. Netnografi dilakukan untuk menemukan beragam percakapan yang terbentuk secara bebas pada dunia digital. Hasil yang didapatkan adalah prinsip Common-Bond and Common-Identity Groups dalam Computer Mediated Communication (CMC) dan SIDE terdapat pembentukan identitas bersama melalui komunikasi antar anggota komunitas karena adanya ketertarikan yang sama.
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creator: Chrisdina Chrisdina
creator: Adinda Gadis Christi Bramundita
creator: Siti Nurhaliza
rights: Copyright (c) 2024 Chrisdina Chrisdina, Adinda Gadis Christi Bramundita, Siti Nurhaliza http://creativecommons.org/licenses/by/4.0
date: 2024-06-24
publication date: 2024-06-24
starting page: 36
ending page: 49
doi: 10.37535/103005120244

Framing Tirto.id Pada Pemberitaan Isu Kekerasan Seksual di Perguruan Tinggi
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description: Sexual and gender-based violence is common all around us, even in college settings. From 2015 to 2021, there were 35 reports of sexual violence in college entering the Women's Chamber. The high rate of sexual abuse in college education, impacted on the publication of Permendikbud No. 30 Year 2021 on Prevention and Suppression of Sexual Violence in College. One of the most serious online media outlets reporting on cases of sexual violence in colleges is Tirto.id. Through Pan & Kosicki's analysis of the news, Tirto.id's position on college sexual assault groups tends to be biased on victims because Tirto is also advocating victims. Tirto.id doesn't dramatize by not giving a flattering opinion, but by providing chronology and facts on the victim's side. Tirto.id also continues to advance the presumption of innocence of the perpetrator because of his case which is still under investigation. Keywords: Framing Analysis, Sexual Violence, College, Online Media, Tirto.id.
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creator: Calvin Damasemil
creator: Ade Devia Pradipta
rights: Copyright (c) 2024 Calvin Damasemil, Ade Devia Pradipta http://creativecommons.org/licenses/by/4.0
date: 2024-09-09
publication date: 2024-09-09
starting page: 197
ending page: 208
doi: 10.37535/103004220238

Why Hospitals in Indonesia Must Shift Their Media Tools
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description: ABSTRAK Media digital, khususnya media sosial, telah menjadi alat komunikasi utama dalam masyarakat modern. Perubahan perilaku konsumen yang semakin mengandalkan informasi dari platform digital, termasuk Instagram, mengharuskan institusi kesehatan seperti Rumah Sakit untuk menyesuaikan strategi komunikasi mereka. Pergeseran penggunaan alat media ini, di antaranya terjadi pada Rumah Sakit di Indonesia seperti RS Grha Kedoya, Jakarta, yang semula mengandalkan media konvensional (seperti suratkabar, radio dan televisi), dan belakangan menggunakan media sosial seperti Instagram. Penelitian ini bertujuan mencari tahu apa sebab Rumah Sakit seperti RS Grha Kedoya, Jakarta mengganti alat media mereka ke media sosial. Oleh karena itu penulis melakukan analisis penggunaan media digital di RS tersebut. Oleh karena itu studi kasus dengan pendekatan deskriptif ini membahas peristiwa, perilaku, dan aktivitas serta proses yang dilalui pada media sosial Instagram Rumah Sakit Grha Kedoya (@grhakedoya). Hasil penelitian menunjukkan bahwa penggantian alat media ke media sosial karena jangkauan yang lebih luas, efektivitas biaya, interaksi dua arah, kampanye yang lebih tepat sasaran, penyampaian informasi yang cepat, dan peningkatan kesadaran merek. Dengan mengganti alat media itu, maka RS Grha Kedoya dapat meningkatkan efisiensi komunikasi internal dan eksternal, mempromosikan layanan dan program kesehatan secara lebih efektif, serta memanfaatkan data dan analisis interaksi media sosial yang terjadi untuk memahami kebutuhan dan umpan balik pasien dengan lebih baik, yang semuanya berkontribusi pada peningkatan kualitas pelayanan rumah sakit. Penelitian ini memberikan manfaat signifikan bagi ilmu pengetahuan, khususnya dalam komunikasi kesehatan, dengan memperkaya pemahaman tentang penggunaan media sosial di rumah sakit. Hasil penelitian dapat membantu mengidentifikasi strategi komunikasi yang efektif untuk menyampaikan informasi kesehatan, meningkatkan edukasi pasien, dan memperkuat hu…
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creator: Akrom Arroisi
creator: Salsabila Hanoum Nurifai
creator: Rino Febrianno Boer
rights: Copyright (c) 2024 Akrom Arroisi, Salsabila Hanoum Nurifai, Rino Febrianno Boer http://creativecommons.org/licenses/by/4.0
date: 2024-08-29
publication date: 2024-08-29
starting page: 1
ending page: 17
doi: 10.37535/103005120241

Penggunaan Media Sosial Instagram dalam Komunikasi Bencana Kesiapsiagaan Erupsi Gunung Merapi
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description: ABSTRAK Salah satu gunung berapi yang memiliki potensi bencana adalah Gunung Merapi, gunung paling aktif di Indonesia yang memiliki periode letusan pendek. Dengan karakteristik ini, masyarakat sekitar, pemerintah, dan lembaga terkait perlu meningkatkan kewaspadaan dan kesiapsiagaan untuk meminimalisir dampak buruk dari erupsi Gunung Merapi. Komunikasi tidak hanya dibutuhkan pada saat kondisi darurat bencana tetapi pada saat pra bencana. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi bencana melalui media sosial Instagram @bpptkg dalam menigkatkan kewaspadaan dan kesiapsiagaan masyarakat yang tinggal di daerah rawan bencana Gunung Merapi. Penelitian ini menggunakan metode analisis isi kualitatif. Objek penelitian ini adalah materi postingan Instagram @bpptkg selama 1 Januari hingga 31 Juli 2024. Unit analisis yang digunakan adalah isi dari postingan di akun tersebut. Hasil penelitian menunjukan Lembaga BPPTKG konsisten mengunggah konten komunikasi bencana dalam kategori: Laporan Aktivitas Gunung Merapi, Risiko Bencana, Video Awan Panas Gunung Merapi, Kondisi Puncak, Edukasi, dan Aktivitas Lembaga BPPTKG. Penelitian ini menggunakan Teori Dependensi Media oleh Sandra Ball-Rokeach dan Melvin DeFleur. Instagram memungkinkan BPPTKG untuk menyampaikan informasi terkini tentang status vulkanik, peringatan, dan langkah-langkah evakuasi dengan cara yang mudah diakses. Interaksi langsung melalui komentar dan pesan pribadi memungkinkan BPPTKG untuk merespons pertanyaan dan kekhawatiran masyarakat secara efektif, yang memperkuat hubungan komunikasi. Saran dari penelitian ini, BPPTKG dapat meningkatkan konten terkait edukasi untuk meningkatkan pengetahuan masyarakat mengenai bencana alam dan melakukan kolaborasi dengan media lokal agar dapat menjangkau masyarakat yang lebih luas. Kata kunci: bencana; bpptkg; gunung merapi; Instagram; komunikasi ABSTRACT One of the volcanoes that has potential disaster is Mount Merapi, the most active mountain in Indonesia that has…
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creator: Ras Amanda Gelgel
creator: Maya Arina Pramudita
creator: Jovanni Enralin Silalahi
rights: Copyright (c) 2024 Ras Amanda Gelgel, Maya Arina Pramudita, Jovanni Enralin Silalahi http://creativecommons.org/licenses/by/4.0
date: 2024-08-28
publication date: 2024-08-28
starting page: 151
ending page: 165
doi: 10.37535/103004220235

Analisis Resepsi Penonton Terhadap Mitos Kecantikan dalam Video Musik “Tutur Batin”
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description: Mitos kecantikan di masyarakat membuat para perempuan tidak bisa bebas dalam menentukan bagaimana mereka berpenampilan dan berperilaku sehingga mereka terus menerus berusaha untuk memenuhi standar tertentu agar terhindar dari perasaan kurang aman yang dapat timbul sewaktu-waktu. Para perempuan telah berusaha melampaui mitos kecantikan untuk mengatasi hal tersebut dengan berbagai cara, salah satunya yaitu melalui media musik video. Musik video Yura Yunita “Tutur Batin” adalah salah satu musik video yang mengangkat isu perempuan atau mitos kecantikan di masyarakat. Penelitian ini memiliki tujuan untuk mengetahui resepsi penonton terhadap upaya perempuan melampaui mitos kecantikan dalam video musik Yura Yunita “Tutur Batin”. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan analisis resepsi encoding-decoding milik Stuart Hall untuk mengetahui posisi penerimaan penonton. Subjek penelitian ini adalah penggemar dan followers Instagram @yurayunita dan @hiphipyura dengan rentang usia 18-30 tahun, didapati lima narasumber yang memenuhi kriteria subjek penelitian. Data diperoleh melalui hasil wawancara dengan narasumber. Berdasarkan hasil penelitian ditemukan perbedaan resepsi antar narasumber. Ditemukan tiga narasumber menempati posisi dominan, dan dua narasumber menempati posisi negosiasi. Peneliti menemukan bahwa musik video Yura Yunita “Tutur Batin” sudah menggambarkan perempuan yang telah berhasil melampaui mitos kecantikan dan mengajak perempuan agar bisa bebas atau memilih jalannya sendiri.
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creator: Triana Ajeng Adzkiya
creator: Stara Asrita
rights: Copyright (c) 2024 Triana Ajeng Adzkiya, Stara Asrita http://creativecommons.org/licenses/by/4.0
date: 2024-08-29
publication date: 2024-08-29
starting page: 166
ending page: 183
doi: 10.37535/103004220236

Transformasi Komunikasi Layanan Publik Melalui Optimalisasi E-Paper di Monumen Pers Nasional Surakarta
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description: Penelitian ini mengeksplorasi terkait implementasi e-paper di Monumen Pers Nasional Surakarta dan dampaknya terhadap aksesibilitas arsip serta efisiensi layanan publik. Permasalahan utamanya karena adanya kebutuhan mendesak untuk mendigitalisasi arsip media cetak, seperti koran dan majalah, guna mengatasi keterbatasan akses dan meningkatkan pengelolaan informasi sejarah yang ada. Untuk itu, tujuan dari penelitian ini adalah untuk menjelaskan penggunaan e-paper sebagai solusi untuk tantangan aksesibilitas arsip dan memaparkan dampak transformasi komunikasi yang dihasilkan terhadap efektivitas layanan publik. Oleh karena itu, manfaat dari penelitian ini meliputi pemahaman yang lebih baik tentang bagaimana digitalisasi dapat meningkatkan aksesibilitas dan efisiensi serta memberikan wawasan bagi institusi lain yang mempertimbangkan digitalisasi serupa. Untuk metode penelitian yang digunakan meliputi analisis kualitatif yang dilakukan melalui observasi, wawancara, dan dokumentasi. Hasilnya, adanya proses digitalisasi dilakukan dengan mengonversi arsip konvensional ke dalam format digital yang dapat diakses melalui platform e-paper. Hal ini menunjukkan bahwa adanya e-paper secara signifikan mempermudah pengaksesan arsip dengan menyediakan akses yang cepat dan akurat, baik melalui komputer yang tersedia di ruang layanan maupun melalui website Monumen Pers Nasional. Digitalisasi arsip tidak hanya melestarikan dokumen bersejarah yang rentan rusak, tetapi juga meningkatkan efisiensi operasional dengan mengurangi ketergantungan pada proses manual dan mempercepat pengiriman data. Kesimpulan, bahwa e-paper berhasil mengatasi keterbatasan aksesibilitas arsip dan memodernisasi layanan publik. Dalam implementasi e-paper mencerminkan adanya komitmen Monumen Pers Nasional dalam mengikuti perkembangan teknologi informasi, mendukung pelestarian sejarah, dan memenuhi kebutuhan masyarakat di era digital.
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creator: Zahrotus Saidah
creator: Hilman Bagus Mutaqin
rights: Copyright (c) 2024 Zahrotus Saidah, Hilman Bagus Mutaqin http://creativecommons.org/licenses/by/4.0
date: 2024-08-30
publication date: 2024-08-30
starting page: 184
ending page: 196
doi: 10.37535/103004220237

Analisis Komunikasi Persuasif Food Vlogger dalam “Review Jujur” Restoran “Kultur Haus Makassar”
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description: Review dari food vlogger tidak dapat dipungkiri adalah hal yang menjadi pertimbangan konsumen dalam memilih tempat untuk kuliner. Bagaimana caranya para food vlogger tersebut mempersuasi konsumen? Sampai akhirnya konsumen memutuskan untuk memilih atau tidak memilih tempat makam yang di review tersebut. Kultur Haus Makassar adalah salah satu restoran di Kota Makassar yang banyak di review oleh food vlogger. Penelitian ini bertujuan untuk memahami bagaimana food vlogger makanan dan minuman independen di media sosial menggunakan komunikasi persuasif untuk mempengaruhi persepsi publik terhadap suatu tempat makan, dalam hal ini Kultur Haus Makassar. Penelitian ini menggunakan metode kualitatif dengan menganalisis konten TikTok dari dua food vlogger independen, @makassarkulinercom dan @tantejuminten. Hasil penelitian menunjukkan bahwa kedua food vlogger tersebut berhasil mempengaruhi persepsi publik terhadap Kultur Haus Makassar. Konten @makassarkulinercom mendorong audience untuk mengunjungi Kultur Haus Makassar, sedangkan konten @tantejuminten mendorong audience untuk mempertimbangkan opini yang diberikan sebelum memutuskan untuk mengunjungi Kultur Haus Makassar. Penelitian ini juga menunjukkan bahwa teori penilaian sosial Muzafer Sherrif dapat digunakan untuk menganalisis efektivitas komunikasi persuasif dalam ulasan makanan dan minuman di media sosial. Serta persona dan informasi yang diberikan oleh para food vlogger independen ini memiliki kekuatan dalam mempengaruhi opini, cara pandang, dan persepsi publik terhadap bisnis makanan dan minuman. Serta komunikasi persuasif efektif dalam mempengaruhi penilaian sosial atau publik terhadap objek topik, terutama dalam kategori ulasan makanan dan minuman independen dalam tren “review jujur” yang marak terjadi.
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creator: Aliya Marsha Saiful
creator: Dewi Rachmawati
rights: Copyright (c) 2024 Aliya Marsha Saiful, Dewi Rachmawati http://creativecommons.org/licenses/by/4.0
date: 2024-08-28
publication date: 2024-08-28
starting page: 133
ending page: 150
doi: 10.37535/103004220234

Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse
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description: ABSTRAK Penelitian ini berfokus untuk memahami hubungan parasosial atau parasocial relationship (PSR) antara penggemar ARMY dengan Idol BTS di Weverse. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi virtual. Pengumpulan data dilakukan dengan mengamati aktivitas media sosial akun Weverse BTS dan mengamati fenomena kedekatan Army dan BTS di media profesional. Penelitian ini mengungkapkan hubungan parasosial antara penggemar ARMY dan BTS terbentuk melalui interaksi yang intens di platform Weverse, terutama melalui sesi live streaming. sehingga dapat berinteraksi secara langsung dan real-time, memungkinkan penggemar untuk mengajukan pertanyaan, mengirim komentar, dan menerima tanggapan langsung dari anggota BTS. Interaksi semacam ini menciptakan kesan hubungan dua arah dan memperkuat ikatan emosional antara keduanya. BTS menggunakan interaksi ini secara profesional untuk memperkuat hubungan dengan penggemar dan meningkatkan popularitas mereka. Tidak hanya dalam industri musik, BTS memiliki dampak pada sektor ekonomi Korea Selatan. Kontribusi BTS mencapai lebih dari $3,9 miliar, dengan proyeksi untuk mencapai $39 miliar dalam sepuluh tahun mendatang. Pendapatan ini bersumber dari penjualan album, tiket konser, produk merchandising dan peningkatan pariwisata. Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Waverse, BTS ABSTRAK This research focuses on understanding the parasocial relationship (PSR) between ARMY fans and BTS Idols in Weverse. This research uses a qualitative method with a virtual ethnography approach. Data collection was done by observing the social media activities of BTS's Weverse account and observing the phenomenon of Army and BTS's closeness in professional media. This research reveals that parasocial relationships between ARMY and BTS fans are formed through intense interactions on the Weverse platform, especially through live streaming sessions, allowing fans to ask questions, post comments, and receive direct re…
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creator: Mariani
creator: Dadang Rahmat Hidayat
creator: Agus Rahmat
rights: Copyright (c) 2024 Mariani, Dadang Rahmat Hidayat, Agus Rahmat http://creativecommons.org/licenses/by/4.0
date: 2024-08-30
publication date: 2024-08-30
starting page: 18
ending page: 35
doi: 10.37535/103005120242

The Great Hack as a Form of Resistance Against the Use of Personal Data for Business Interests
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description: This research is based on the documentary film “The Great Hack” which provides a detailed account of how Facebook and Cambridge Analytica harvested and utilized personal data for political agendas. The Great Hack aims to uncover the Cambridge Analytica case concerning the unethical use of personal data without user consent for business purposes. The research employs a case study methodology, incorporating interviews, observations, and a literature review. The findings reveal that The Great Hack depicts the unethical use of personal data, with Cambridge Analytica proven to have utilized Facebook users’ data without their consent. This data was employed to create psychographic models that predict an individual’s social and political behavior. Consequently, it can be concluded that there was an unethical use of personal data by Cambridge Analytica for business interests.
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creator: Faiza Humaira Suada
creator: Eni Maryani
creator: Jimi Narotama Mahameruaji
rights: Copyright (c) 2024 Faiza Humaira Suada, Eni Maryani, Jimi Narotama Mahameruaji http://creativecommons.org/licenses/by/4.0
date: 2024-06-10
publication date: 2024-06-10
starting page: 103
ending page: 117
doi: 10.37535/103004220232

Content Production Strategy of Instagram @globalyouth.amb in Developing Generation Z Volunteerism
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description: This research focuses on understanding the content production strategy of Instagram @globalyouth.amb (Global Youth Ambassador) in developing Generation Z volunteerism. The study uses a qualitative approach with a case study method. Data collection involves observing the @globalyouth.amb Instagram account's social media activities and conducting in-depth interviews with Global Youth Ambassador (GYA) stakeholders, followers, and social media professional. The study reveals effective strategies employed by @globalyouth.amb in engaging Generation Z in volunteer activities, focusing on three critical aspects, selecting topics, crafting compelling storylines, and strategic utilization of various Instagram features for content production. The meticulous topic selection process involves a blend of informative and persuasive content pillars, emphasizing trend adaptation. The incorporation of documentation content proves pivotal in enhancing program credibility. The study underscores @globalyouth.amb's active role in shaping positive narratives, utilizing Instagram features strategically, and maintaining a responsive approach, contributing to its success in fostering active participation in the context of volunteerism among Generation Z.
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creator: Khayrani Kamal Bhojwani
creator: Eni Maryani
creator: Detta Rahmawan
rights: Copyright (c) 2024 Khayrani Kamal Bhojwani, Eni Maryani, Detta Rahmawan http://creativecommons.org/licenses/by/4.0
date: 2024-06-10
publication date: 2024-06-10
starting page: 118
ending page: 132
doi: 10.37535/103004220233