Raising Awareness of Indonesia’s Climate Change Mitigation by Social Media Campaign
DOI:
https://doi.org/10.37535/101008120214Keywords:
Awareness, Climate Change, Mitigation, Social Media, CampaignAbstract
Climate change is a big concern that must be realized because it has become a problem in various sectors both at the international, regional, national and local levels. The occurrence of climate change will certainly also affect the occurrence of extreme weather and disasters - disasters that are not wanted by the public at large. However, the level of public awareness of the bad climate change is still fairly low due to the lack of knowledge about climate change. People can play a role in dealing with climate change, and be actors in mitigating these changes. The use of public communication can increase public awareness and participation in adaptation and mitigation actions on climate change can be realized in many ways, one of which is campaigning to the public. The purpose of this research is to find out how the implementation of social media campaigns in raising awareness of Indonesia's climate change mitigation in the future. The research method that will be used is qualitative with data collection techniques used is Focus Group Discussion, document studies and observations on the intended social media accounts. Researchers did simple research by creating social media accounts to conduct campaigns on the SDGs' points on climate change. The result of this research is the implementation of social media campaigns in raising awareness of Climate Change Mitigation in Indonesia raises various positive aspects ranging from changes in people's lifestyles and presenting good awareness.
References
Bogdan, R. C. & S. K. Biklen. (1992). Qualitative Research for Education: an Introduction to Theory and Methods. Boston: Allyn & Bacon.
Catur, Kuspuji. (2013). Mengukur Efektivitas Sosial Media Bagi Perusahaan. Jakarta: Binus University.
Creswell, John W. (1998). Qualitative Inquiry and Research Design, Choosing Among Five Traditions. California: Sage Publication
Hasbun, B dan Ruswanty, E. (2016). Komperansi Antara Kelompok yang Melihat Iklan dan Tidak Melihat Iklan dengan Moderasi Brand Awareness Terhadap Niat Beli (Studi Pada Commuter Line). Journal of Business Studies, 2 : 1. 2 - 4.
Littlejohn, Stephen, Et. Al. (2011). Teori Komunikasi edisi 9. Jakarta: Salemba Humanika.
Narsullah, Rulli. (2015). Media Sosial Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.
Prayogo, Cahyo. (2018). Bahu-Membahu Mitigasi Perubahan Iklim. Accessed from https://www.wartaekonomi.co.id/read200369/-membahu-mitigasi-perubahan-iklim.html on June 12, 2021.
Ruslan, Rosady. (2006). Kiat dan Strategi Kampanye Public Relations. Jakarta : PT Raja Grafindo Persada
SDG 2030 Indonesia. (2021). Home. Accessed from https://www.sdg2030indonesia.org/ on June, 13 2021.
Sugiyono, (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
UGM.ac.id. (2020). Pentingnya Mitigasi dan Adaptasi terhadap Perubahan Iklim. Accessed from https://ugrg.ft.ugm.ac.id/perspektif/pentingnya-mitigasi-dan-adaptasi-terhadap-perubahan-iklim/ on June, 12 2021.
Valentini, Chiara & Dean Kruckeberg. (2011). New and Social Media: The Meaning and The Use of Communication Technologies in Public Relations. Research Accessed Fron Conference. Global for Public Relations. (http://pure.au.dk//portaVfiles/452 45616/New and Social Media The Meaning and the Use of Communication Technologies Public Relations.pdf) on June, 12 2021.
Venus, Antar. (2012). Manajemen Kampanye: Panduan Teoretis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung : Simbiosa Rekatama Media.
Winata, Dhika Kusuma. (2018). Masyarakat Harus Adaptif Hadapi Perubahan Iklim. Accessed from https://mediaindonesia.com/humaniora/174719/masyarakat-harus-adaptif-hadapi-perubahan-iklim on June 12, 2021.
Downloads
Published
How to Cite
Issue
Section
License
Bagi artikel yang dimuat di Jurnal Communicare, berlaku aturan Hak Cipta sebagai berikut:
- Jurnal Communicare adalah pemegang hak untuk mempublikasikan artikel untuk pertama kalinya.
- Penulis tetap memegang hak cipta atas karya tulis yang terbit di Jurnal Communicare, dan dapat menggunakan karyanya dengan bebas, selama tidak melanggar peraturan.
- Karya yang dimuat di Jurnal Communicare berada dibawah lisensi Creative Commons Attribution 4.0 International License