Communicare : Journal of Communication Studies

#JagaAirKita in the Digital Era: A Study of an Environmental Campaign on Instagram

2025-08-11T12:58:45+00:00

Jakarta, Indonesia’s capital, faces intertwined crises of land subsidence, sea level rise, and water pollution, making it a crucial context for crisis communication. The DKI Jakarta Water Resources Agency launched the #JagaAirKita (“Let’s Protect Our Water”) campaign via Instagram (@sobatair.jkt) to raise public awareness and engagement. This qualitative case study analyzes the campaign using Aristotle’s rhetorical appeals ethos, pathos, logos and dialogic theory. Findings show the campaign employs a dual ethos: projecting state authority while positioning itself as a relatable community ally. Pathos is effectively used through emotive storytelling that connects with youth audiences. However, its challenge with logos, particularly in presenting technical data, reflects reliance on the knowledge-deficit model, which assumes information alone changes behavior. From a dialogic perspective, the campaign blends online and offline activities, showing potential for two-way engagement, yet remains largely top-down. While it fosters awareness, it has not fully embraced collaborative, community-centered approaches that empower public participation. This study offers insights into environmental communication and digital governance in climate-vulnerable megacities, suggesting a strategic shift from purely informational methods toward relational, dialogic engagement to build sustained public involvement in addressing water-related environmental risks.

Implementation of Malay leadership Tunjuk Ajar Melayu in Political Communication for Malay Women Leaders

2025-03-22T23:16:46+00:00

The values of Tunjuk Ajar Melayu are a cultural heritage that reflects local wisdom in various aspects of life, including in political communication. This study aims to analyze how the values of Tunjuk Ajar Melayu are implemented in the political communication of Malay women's leadership. The research method used is a qualitative approach with in-depth interview techniques and discourse analysis of speeches and political interactions of Malay women leaders. The results of the study show that Malay women leaders apply the values of Tunjuk Ajar Melayu in their political communication through three main aspects: (1) polite and persuasive language, which is used to build emotional relationships with the community; (2) the principle of deliberation and consensus, which is the basis for decision-making and building understanding in the community; and (3) exemplary moral and ethical leadership, which is reflected in an attitude of humility, honesty, and responsibility in carrying out leadership duties. The implementation of these values not only strengthens the legitimacy of Malay women's leadership but also builds public trust, strengthens relationships with the community, and creates harmonious and effective political communication. In conclusion, the implementation of Tunjuk Ajar Melayu in the political communication of Malay female leaders plays an important role in forming an inclusive, ethical, and social harmony-oriented leadership style. This study shows that local cultural values remain relevant in modern political dynamics and can be a sustainable model of political communication.

The Role of Social Media in Marketing Communication for Santet Segoro Pitu Film

2025-05-20T18:39:40+00:00

The advancement of internet-based communication technologies has significantly transformed the marketing communication landscape, particularly for businesses aiming to boost sales and profitability. In Indonesia, where internet connectivity has markedly increased, social media has emerged as a crucial tool for marketing efforts. This study investigates how Hitmaker Studios uses these platforms to promote the horror film "Santet Segoro Pitu," focusing primarily on Instagram. By employing qualitative methods such as in-depth interviews and direct observations, the research examines the marketing strategies employed by the studios’ team. Initial findings indicate that well-organized social media content management is essential for driving ticket sales. These insights could provide valuable guidance for the effective use of social media in marketing, offering benefits not only within the entertainment industry but also in other areas. Ultimately, this research emphasizes the importance of creatively integrating marketing communication strategies with social media to enhance overall marketing effectiveness.

Participatory Empowerment Communication in Community-Based Social Welfare

2025-05-21T05:39:17+00:00

Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in-depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face-to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.

Organizational Communication Style of Village Head in Improving Public Services to the Community in Sikunang Village Wonosobo Central Java

2025-03-02T19:42:20+00:00

Communication plays a crucial role in human life, serving as a medium for conveying messages and information. It is utilized in various settings, including within families, communities, and organizations. In organizations, whether corporate or governmental, communication is vital for achieving objectives and ensuring smooth operations. In rural governance, the village head serves as the leader responsible for providing public services to the community in accordance with their formal duties and functions. This study aims to examine and analyze the organizational communication strategies employed by the Sikunang Village Government in Wonosobo Regency, Central Java, in improving public services. The research utilizes a descriptive qualitative approach, gathering data through direct interviews and observations of the village government. The findings highlight the significance of effective organizational communication in enhancing public service delivery and demonstrate how the leadership style of the village head influences group communication within the local government.

Flight Attendants' Digital Communication Strategies Through Self-Disclosure on TikTok: A Phenomenological Study

2025-07-16T02:44:08+00:00

This study explores how flight attendants from Sriwijaya Air Group use TikTok for self-disclosure. It aims to understand their motivations, the type of content shared, and its impact on social interactions, self-image, and the airline's public perception. Using a qualitative descriptive method with a phenomenological approach, this research involved five purposively selected informants. The data were analyzed using Joseph DeVito's self-disclosure theory and the Johari Window model. The findings reveal that self-disclosure is performed selectively and strategically. Flight attendants tend to share positive and professional content that aligns with work ethics, such as cabin activities or lighthearted moments in uniform. This practice functions more as a personal branding and impression management strategy rather than intimate emotional disclosure. TikTok serves as a digital stage for shaping a controlled professional identity, bridging the gap with the public, while indirectly reinforcing the airline's humanistic image. In conclusion, self-disclosure among flight attendants is not a spontaneous act but a calculated communication to balance self-expression with the responsibility of institutional representation.

Keywords: Self-Disclosure; TikTok; Digital Communication; Professional Identity; Flight Attendants

Corporate Reputation Management in Times of Crisis: The Contribution of Brand Image and CSR in Unilever Indonesia

2025-08-16T12:57:45+00:00

The Israel–Palestine conflict has prompted Indonesia, the world’s second-largest Muslim nation, to boycott products perceived as supporting Israel. Unilever Indonesia was among the companies affected, raising concerns about reputational damage. In response, the company sought to strengthen its Corporate Social Responsibility (CSR) initiatives. This study examines the influence of brand image and CSR on Unilever Indonesia’s corporate reputation during the crisis. A quantitative approach was employed using surveys with purposive non-probability sampling. Findings based on the R² value indicate that brand image and CSR together account for 87.6% of the variance in corporate reputation. Brand image demonstrated a significant effect (t = 7.404), while CSR also showed a significant effect (t = 4.666). These results confirm that both brand image and CSR positively and significantly affect corporate reputation. The study highlights that in times of crisis, a strong brand image and well-managed CSR initiatives play a crucial role in maintaining and enhancing corporate reputation.