Technological Innovation and Sustainability Strategy in the Hotel Industry in the Era of Tourism 5.0. Journal of Communication and Public Relations, [S. l.], v. 5, n. 2, p. 108–125, 2026. DOI: 10.37535/105005220267. Disponível em: https://journal.lspr.ac.id/index.php/jcpr/article/view/1022. Acesso em: 24 aug. 2026.