Journal of Communication and Public Relations

A “Notification” on The Use of Social Media as A Means of Community Resilience in Crisis Management

Ümmü Özlem Çerçi — Tue, 02 Jul 2024 00:00:00 +0000

This comparative study explores the role of social media in building community resilience during the Covid-19 pandemic, focusing on citizens' communication habits. Community resilience, defined as the ability to withstand, adapt, and recover from adverse situations, is crucial, especially in the face of crises like pandemics. Effective strategic communication with the target audience is vital for creating and maintaining community resilience. Strategic communication plays a key role in helping communities prepare, respond, and recover by providing clear information, encouraging cooperation, and fostering adaptable behaviors. In the digital age, where a significant portion of the population lives online, social media platforms serve as essential tools for collecting information, disseminating crisis-related news, mobilizing the audience, and contributing to crisis management efforts. This study, conducted between May 5-10, 2020, with 800 participants from Turkey and 800 from the USA, reveals that individuals in both countries spend a considerable amount of time online, utilizing at least 3-4 social media applications. Instagram, YouTube, Facebook, and Twitter are identified as popular platforms. Most importantly, both Turkey and the United States demonstrate resilient societies, and there is a significant correlation between community resilience and the use of social media for obtaining information during the Covid-19 crisis. This emphasizes the critical role of crisis communication as a key success factor in building community resilience.

The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN

Heidy Isabel, Joe Harrianto Setiawan, Annisa Rais Marwati — Tue, 02 Jul 2024 00:00:00 +0000

Hallyu or K-Pop or pop culture from South Korea divided into several generations, the third generation that truly blasted through their most distinguishable of developing and storytelling concepts, conveying more than music, but stories and own concepts. SEVENTEEN's storytelling conveyed messages about friendship lead to being a support system in the community seek answering the where some researchers also mentioned having a strong support system led to many positive benefits and with many estimations of adult over the world experienced loneliness to mental illness. Using the narrative paradigm and observing SEVENTEEN’s concerts and its contents to discover the meaning of SEVENTEEN’s storytelling. Based on Friendship research by Parker & Asher, founded SEVENTEEN growth, relationships, and life are all embodied in performances the members create together becoming the value they brought to the world. Their shared moments, music and performances lead to a positive special and unique relationship with their audience and establishing a supportive and affective environment throughout the community. SEVENTEEN lights up the positive energy, as a support system were it being able to minimize the negative effects from youth-hood period.

Marketing Government: X-Raying Nigerian Government’s Use of Disinformation in Citizen-Engagement (2015-2023)

Soji Alabi, Olubunmi Ajibade, Solomon Tommy — Tue, 02 Jul 2024 00:00:00 +0000

The goal of citizen/public engagement is to make develop trust between the government and the governed. However, evidence shows that citizens are losing trust on the government owing to misleading information. Thus, it has become imperative to investigate the underlying aim of government communication and the consequence of the approach adopted by the governments in engaging with their citizens. This paper sought to peripherally investigate the approach adopted by the Nigerian government between May 29th 2015, and May 29th 2023. Since the work of marketing the government is predominately domiciled within the official functions of the Minister of Information and Culture, this paper focuses on the speeches made by the then Minister. The study adopted agenda setting theory and propaganda model as the theoretical framework that guided the research. To attain the basic aim of this paper, qualitative content analysis was adopted by the researcher, which allows for the speeches made by the Minister within the timeframe being studied to be examined. This study found that most of the information and speeches made via interviews, press releases and press conferences for public consumption by the then Minister of on issues about security and economy were generally misleading. Thus, the study recommended that the government adopt a different but balanced approach, as its current strategy will likely cause general disillusionment amongst the citizenry. The balance must keep the citizens gainfully informed, even considering public safety, interest and the government's official secrets.

The Influence of Promotion Content at Shopee Indonesia’s Instagram Account on Consumptive Behaviour for Late Adolescent Girls in Jakarta

Reni Dyanasari, Dewi Silvialestari, Faisya Syifa Mutma — Tue, 02 Jul 2024 00:00:00 +0000

The rise in online shopping in Indonesia is significantly linked to National Online Shopping Day (Harbolnas), launched on December 12, 2012, by the Indonesian E-commerce Association (idEA). Harbolnas has become essential for both sellers and buyers, with the “8.8” August 2020 promotion alone increasing transactions by 66%. Monthly twin date promotions by platforms like Shopee Indonesia drive consumer engagement. Instagram plays a key role in influencing late adolescent girls' shopping behavior in Jakarta. For that, this study wanted to see how the impact of promotional content on Instagram accounts @shopee.id on late adolescent consumptive behavior of girl in Jakarta. This study uses a post-positivist paradigm with quantitative methods, collecting data through surveys targeting this demographic. The correlation table results indicate that the content has an influence on consumptive behavior, as the obtained value is 0.544, which falls into the category of moderately correlated. Furthermore, based on the coefficient of determination formula, the contribution of the content variable (X) to consumptive behavior (Y) is found to be 29%, while the remaining 71% is influenced by other factors outside the variables in this study. In this study, the linear regression equation can be observed as Y = 14059 + 0.800 (11) = 14067.8. This indicates that in this study, the value of consumptive behavior will increase as the value of promotion content increases.

Comparative Analysis of Government Communication Strategies in Environmental Law Enforcement: A Case Study of Indonesia (DKI Jakarta) and Singapore

Wulandari Marcelyna Ayuningrum, Noprita Herari — Tue, 02 Jul 2024 00:00:00 +0000

This study explores the communication strategies of Indonesia and Singapore in enforcing environmental law, particularly in the context of the Awyu and Moi tribes' refusal to give up their customary forests for palm oil plantations. Using a descriptive-comparative qualitative method, it highlights the differences in the two countries' environmental legal frameworks and communication approaches. With a low Environmental Performance Index (EPI) rating, Indonesia struggles with bureaucratic challenges in implementing its environmental laws, based on the 1945 Constitution and the 2009 Law on Environmental Protection and Management (UUPPLH). In contrast, Singapore ranked fourth globally for environmental quality, uses a common law system and specific legislation, such as the Environmental Protection and Management Act, with specialized regulatory agencies ensuring effective law enforcement and communication. Based on the WHO Strategic Communications Framework, the analysis reveals that Indonesia faces infrastructure and internet access issues and a lack of coordination between community initiatives and the central government. Conversely, Singapore effectively uses technology and media to spread environmental information, supported by well-structured community programs and strong government support. The study emphasizes the crucial role of strategic communication in enforcing environmental law and the need for Indonesia to streamline its law enforcement and improve its communication strategies for better environmental protection.