PRASETYAWATI, Y. R.; FITRIYANTI, L. R. .; NURHAJATI, L. Strategi Pemasaran Inovatif dalam Mengembangkan Produk UMKM Batik Canting Ayu. Journal of Research on Business and Tourism, [S. l.], v. 4, n. 2, p. 120–130, 2025. DOI: 10.37535/104004220243. Disponível em: https://journal.lspr.ac.id/index.php/jrbt/article/view/828. Acesso em: 9 mar. 2025.