The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN

Authors

  • Heidy Isabel LSPR Institute of Communication & Business
  • Joe Harrianto Setiawan LSPR Institute of Communication & Business
  • Annisa Rais Marwati LSPR Institute of Communication & Business

DOI:

https://doi.org/10.37535/105003220242

Keywords:

Friendship, Support system, Storytelling, Narrative Paradigm, SEVENTEEN

Abstract

Hallyu or K-Pop or pop culture from South Korea divided into several generations, the third generation that truly blasted through their most distinguishable of developing and storytelling concepts, conveying more than music, but stories and own concepts. SEVENTEEN's storytelling conveyed messages about friendship lead to being a support system in the community seek answering the where some researchers also mentioned having a strong support system led to many positive benefits and with many estimations of adult over the world experienced loneliness to mental illness. Using the narrative paradigm and observing SEVENTEEN’s concerts and its contents to discover the meaning of SEVENTEEN’s storytelling. Based on Friendship research by Parker & Asher, founded SEVENTEEN growth, relationships, and life are all embodied in performances the members create together becoming the value they brought to the world. Their shared moments, music and performances lead to a positive special and unique relationship with their audience and establishing a supportive and affective environment throughout the community. SEVENTEEN lights up the positive energy, as a support system were it being able to minimize the negative effects from youth-hood period.

Author Biographies

Heidy Isabel, LSPR Institute of Communication & Business

Heidy Isabel, M.Ikom is a passionate Storyteller Communication Practitioner with the educational background in Communication and completed her bachelor and master researching about storytelling in communication. With good adaptability and responsibility, as well as leadership and ambitious personalities she has develop as a global representative for her institution. Currently eager in doing research specialized in storytelling, marketing, and corporate communication.

Joe Harrianto Setiawan, LSPR Institute of Communication & Business

Dr. Joe Harrianto Setiawan, former journalist and assessor for the journalist competency from Indonesian Press Council. Interest in observing and conducting research in the field of media, both social media and other mass media. Completed doctoral degree by conducting media research which produced a communication model of media evolution in adapting to changes in the structure of the media market in Indonesia. Currently teaching media systems and mass media management at the communication faculty.

Annisa Rais Marwati, LSPR Institute of Communication & Business

Annisa Rais Marwati is currently working as a global representative for her institution. Graduated her bachelor in Marketing Communication and currently pursuing her Master in Corporate Communication. Annisa is agile in PR and communication industry background with the success in managing official social media for PR Leaders and organization, delivered digital and international nationals event. She interested in behavioural and perspective changing through communication and currently doing research for crisis communication.

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Published

2024-07-02

How to Cite

Heidy Isabel, Setiawan, J. H., & Marwati, A. R. (2024). The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN. Journal of Communication and Public Relations, 3(2), 19–37. https://doi.org/10.37535/105003220242