Analysis of the Role of Social Media in Increasing Political Participation in the Digital Era

Garda Nusantara; Kinkin Yuliaty Subarsa

doi:10.37535/105004220255

Authors

Garda Nusantara Universitas Negeri Jakarta, Indonesia
Kinkin Yuliaty Subarsa Universitas Negeri Jakarta, Indonesia

DOI:

https://doi.org/10.37535/105004220255

Keywords:

Social Media, Politic Participation, Digital Era

Abstract

This study explores the role of social media in enhancing public political engagement in the digital era through a literature review of 17 national and international scholarly sources published within the last five years. The analysis focuses on five key themes: (1) the theoretical concept of political participation, highlighting citizen rights and roles in democratic systems; (2) the mechanisms by which social media facilitates political expression and public opinion formation, such as through the “Emergency Warning” phenomenon; (3) digital mobilization driven by political figures, exemplified by the “Anies Bubble” discourse and its strategic use of symbolism, framing, and visual narratives; (4) the influence of information technology on evolving political communication styles and elite-public interactions; and (5) the dual challenges and opportunities presented by digital democracy, including disinformation, polarization, and disparities in digital access and literacy. Findings indicate that social media significantly expands political participation by enabling open, horizontal, and decentralized political interactions. However, this engagement relies on strong digital literacy, responsive regulations, and ethical platform governance. These elements are essential to fostering a more inclusive, informed, and participatory digital democracy.

Author Biographies

Garda Nusantara, Universitas Negeri Jakarta, Indonesia

Garda Nusantara, S.Ikom is a 20-year-old man born in Jakarta on July 26, 2004. He graduated from Al Kamal High School with outstanding academic performance. He is currently pursuing a bachelor's degree in Communication Studies at Jakarta State University. With a strong passion for learning, Garda aspires to develop his communication skills and contribute to the media world and the wider community.

Kinkin Yuliaty Subarsa, Universitas Negeri Jakarta, Indonesia

Dr. Kinkin Yuliaty Subarsa Putri, S.Sos., M.Si is a permanent lecturer in the Communication Studies Program, Faculty of Social Sciences, Universitas Negeri Jakarta. Her scientific focus includes media literacy, health communication, and public communication. She actively researches and publishes articles in accredited national journals and reputable international journals such as Heliyon, IJIRSS, and Studies in Media and Communication, and has also written around 23 books and received research grants from the Ministry of Research, Technology, and Higher Education of Republic of Indonesia.

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