Crisis Communication in Indonesia Football Club:  Image Restoration Strategy by PSS Sleman

Mahesa Chahya Thoha Adji; Narayana Mahendra Prastya; Nadia Wasta Utami

doi:10.37535/105004220257

Authors

Mahesa Chahya Thoha Adji Communication Department, University Islam Indonesia
Narayana Mahendra Prastya Communication Department, University Islam Indonesia
Nadia Wasta Utami Communication Department, University Islam Indonesia

DOI:

https://doi.org/10.37535/105004220257

Keywords:

crisis communication, image repair, football club, sport public relations

Abstract

No organizations can avoid the crisis, include the football club. This paper aims to analysis the image restoration strategies by PSS Sleman, an Indonesian Football Club. On 2021, PSS experienced a crisis due to the conflict between club management and fans. PSS fans demanded resignation of clib CEO, headcoach, and one player because fans think they were causing the bad results (win-less streak). The CEO than respondend by threaten to move PSS out of Sleman. The crisis ended after all the parties stepped down and/or fired from PSS and changing in the management and coaching staff. After the crisis, organizations should do the post crisis activities to image repair. For the research method author use qualitative, with data use interview with PSS communication team (PR and media team) and fans. Data also use digital archive from PSS official media. Results PSS use two main strategies in image repair: visiting the fans directly and using social media to share official statements. The obstacles in conducting strategy : the lack of manpower in PR, no clear job description for PR, and lack of knowledge and support from the top management.

Author Biographies

Narayana Mahendra Prastya, Communication Department, University Islam Indonesia

Lecturer and researcher in field of journalism, crisis communication, and media relations. Specific interest in sport communication

Nadia Wasta Utami, Communication Department, University Islam Indonesia

Lecturer and researcher, field of research digital Public Relations and marketing communication

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