Vol. 3 No. 1 (2024): Journal of Communication & Public Relations

Journal of Communication and Public Relations (JCPR) Vol.3 No.1, January 2024

Strategic Communication in Banking Services: Navigating Public Diplomacy and Employee Well-being in Digital Era

In JCPR Vol. 3 No. 1, we explore effective communication strategies for banks to build trust, engage customers, and manage reputation. This edition examines service marketing communication strategies, the role of public diplomacy during the Rohingya crisis, and innovative approaches to managing employee stress through public relations and interpersonal communication. We delve into how banks can leverage digital platforms, traditional media, and personal sport devices to enhance brand visibility, support employee well-being, and fulfill corporate social responsibilities (Assoc. Prof. Dr. Dra. Ulani Yunus, MM).

Journal of Communication and Public Relations (JCPR) is a free publication fee, peer-reviewed, open-access, CrossRef-indexed international journal, published biannually in January and July (e-ISSN: 2809-9087, p-ISSN: 2809-6940). JCPR invites global contributions from experts, practitioners, and academicians in public relations and communication studies, providing valuable insights that advance theory and practice in these fields worldwide.

Published: 2024-01-15

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